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    ¿Se pueden colocar metaetiquetas en el cuerpo?

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    También llamadas metadatos, las metaetiquetas son piezas de código esenciales para el diseño web y el SEO para brindar información sobre el contenido de una página. Las metaetiquetas no aparecen en las páginas; más bien se muestran en el código fuente de los sitios web.

    Se colocan en el encabezado del sitio web. Estas etiquetas ayudan a los motores de búsqueda a resumir el contenido de la página. De esta manera, los motores de búsqueda pueden descubrir fácilmente el tema de la página y promocionar las páginas con mayor relevancia para los buscadores.

    Las metaetiquetas no se colocan en el cuerpo de una página sino en el encabezado de la misma. Esta es la razón por la que es accesible para los motores de búsqueda y aquellos con experiencia para encontrar el código fuente del sitio.

    Las metaetiquetas informan a los motores de búsqueda sobre la información de un sitio para ayudar a que su contenido tenga un buen rendimiento en motores de búsqueda como Google. Sin embargo, implementar metaetiquetas puede resultar difícil si no puede agregar código HTML.

    Por qué las metaetiquetas solo se pueden colocar en la cabeza, no en el cuerpo

    Las metaetiquetas se colocan en la cabecera del sitio web.

    Si se colocan en el cuerpo, pueden aparecer cuando se cargan en un navegador, lo que puede resultar en una experiencia de usuario negativa. Y por esta razón, los motores de búsqueda no podrán acceder a los datos correctamente para clasificar sus páginas.

    En los casos en que su marcado sea incorrecto, los navegadores no procesarán correctamente sus páginas web. Por lo tanto, es una buena práctica colocar las metaetiquetas en el encabezado. Idealmente, ahí es donde debería estar, porque los motores de búsqueda pueden localizarlos fácilmente.

    ¿Se pueden colocar metaetiquetas en el cuerpo?

    Cómo colocar diferentes metaetiquetas

    Etiqueta de título

    La etiqueta de título sirve como título de página en las páginas de resultados de búsqueda. Evite duplicar etiquetas de título.

    Debes asegurarte de que tu título sea único. No debería haber ninguna confusión entre su etiqueta de título y el H1 que se coloca con su contenido y reemplaza el título de su página.

    Las etiquetas de título deben tener un mínimo de 60 caracteres para evitar que Google y otros motores de búsqueda las corten.

    Además, puede colocar etiquetas de título en sus páginas en línea. Para hacer esto, navegue hasta la etiqueta en su código fuente e ingrese las palabras que desee. Una vez que haya terminado de crear su etiqueta de título, puede aparecer de esta manera:</p><p><span class="ezoic-autoinsert-video ezoic-mid_content"/></p><p><em><título> El título va aquí</título></em></p><p>Las etiquetas de título son cruciales ya que ayudan a los motores de búsqueda a determinar el contenido de su página.</p><p>Esto puede hacer que los motores de búsqueda averigüen si su página debe clasificarse para un término de búsqueda específico o no. También puede encontrar etiquetas de título en las pestañas del navegador, ya que ayudan a describir la página.</p><p><span id="ezoic-pub-ad-placeholder-123" data-inserter-version="2"/></p><p>Las etiquetas de título pueden incluso ayudar a que las palabras clave objetivo se clasifiquen correctamente. Incluso pueden animar a los usuarios a hacer clic en su blog o contenido web.</p><p>Es por eso que su palabra clave debe colocarse al comienzo de su título, siempre que sea posible, debido a la limitación de espacio.</p><p>Además, cada página debe presentar un título único. Esto garantizará un proceso sin complicaciones tanto para los buscadores humanos como para los motores de búsqueda.</p><p><span class="ezoic-autoinsert-video ezoic-long_content"/><span id="ezoic-pub-ad-placeholder-126" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="etiqueta_de_meta_descripcion"></span><span id="Meta_Description_Tag"><strong>Etiqueta de meta descripción</strong></span><span class="ez-toc-section-end"></span></h3><p>La meta descripción es una breve descripción general del texto que se coloca en la página de resultados del motor de búsqueda debajo del título.</p><p>Su página debe tener un resumen distintivo, no ambiguo y correcto de su contenido.</p><p><span id="ezoic-pub-ad-placeholder-127" data-inserter-version="2"/></p><p>Una meta descripción debe tener un mínimo de 160 caracteres para evitar que se corte en los resultados de búsqueda.</p><p>La mala noticia es que la naturaleza de su meta descripción en las SERP no está completamente en sus manos. Incluso cuando está escrito correctamente,<a target="_blank" href="https://developers.google.com/search/docs/appearance/snippet" rel="nofollow noopener"> Los motores de búsqueda pueden optar por realizar cambios en sus metadescripciones.</a> o muestre otro fragmento en su página.</p><p>Para implementar la etiqueta de meta descripción en su página web, busque la<em><meta nombre=”descripción” contenido= “El contenido va aquí.”></em> sección del código fuente de su página.</p><p><span class="ezoic-autoinsert-video ezoic-longer_content"/><span id="ezoic-pub-ad-placeholder-128" data-inserter-version="2"/></p><p>La meta descripción es un elemento textual crucial ya que ofrece información para buscadores humanos y motores de búsqueda.</p><p>Con una etiqueta de meta descripción adecuada, puede fomentar muchos clics en su sitio creando anticipación sobre lo que verán los usuarios.</p><p><a target="_blank" href="https://blog.hubspot.com/customers/bid/109668/how-to-use-meta-descriptions-keywords-and-tags-on-your-blog" rel="nofollow noopener">Agregar palabras clave a su meta descripción</a> puede ayudar a las personas a encontrar su página de una manera sencilla mientras informa a los motores de búsqueda sobre su página.</p><p><span id="ezoic-pub-ad-placeholder-129" data-inserter-version="2"/></p><p>Las meta descripciones también pueden darle una idea del objetivo de la página y de qué pueden beneficiarse los clientes al acceder a ella.</p><p>También puede realizar pruebas de experiencia del usuario para encontrar qué versiones pueden atraer más clics, lo que le ayudará a generar más tráfico y obtener una mejor clasificación.</p></p><p><span id="ezoic-pub-ad-placeholder-130" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="etiqueta_metarobots"></span><span id="Meta_robots_tag"><strong>Etiqueta metarobots</strong></span><span class="ez-toc-section-end"></span></h3><p><span class="ezoic-autoinsert-video ezoic-longest_content"/></p><p>La etiqueta meta robots informa a los motores de búsqueda si deben rastrear su sitio o no. Esto les brinda información sobre si la página debe indexarse ​​o rastrearse.</p><p>Hay varias razones por las que estas etiquetas son importantes. Sin embargo, debe utilizarlo correctamente para rastrear e indexar páginas y mantenerse alejado de otras.</p><p>Usando Index/follow o noIndex/nofollow, puedes usar etiquetas robots para informar a los motores de búsqueda si deseas que una página sea rastreada o indexada.</p><p><span id="ezoic-pub-ad-placeholder-131" data-inserter-version="2"/></p><p>Al etiquetar el índice de una página, puede informar a los motores de búsqueda que desea que aparezca en las páginas de resultados de los motores de búsqueda.</p><p>Por otro lado, puedes usar la etiqueta de seguimiento para dirigir <a target="_blank" href="https://www.semrush.com/blog/pagerank/" rel="nofollow noopener">Rango de página</a> a cualquier página. Una etiqueta nofollow no reconoce ni pasa el enlace a una página específica.</p><p>La etiqueta de robots tiene esta apariencia:</p><p><span id="ezoic-pub-ad-placeholder-132" data-inserter-version="2"/></p><p><em><meta nombre= “robots” contenido=noindex, nofollow”></em><br /><em><meta nombre= “robots” contenido=noindex, seguir”></em><br /><em><meta nombre= “robots” contenido=índice, nofollow”></em></p><p>Por último, su objetivo debe determinar el tipo de etiqueta que utilizará para una página determinada. En nuestra ilustración anterior, el primero informa a los motores de búsqueda que no sigan ni indexen un enlace. Esto implica que los motores de búsqueda ignorarían la página, lo que haría que no tuviera valor para el tráfico de referencia.</p><p>En la segunda ilustración, mientras que se le indica al motor de búsqueda que ignore la página, se le indica que pase PageRank a los enlaces de la página siguiéndolos.</p><p>La última ilustración informa al motor de búsqueda que lleve a cabo la indexación de la página pero que no pase el link Juice o el Page Rank a los enlaces a su contenido.</p><p><span id="ezoic-pub-ad-placeholder-133" data-inserter-version="2"/></p><p>Puedes utilizar una metaetiqueta de robot en una página individual, pero nunca debe haber más de una. No utilice las tres etiquetas meta robots en una sola página.</p></p><h3><span class="ez-toc-section" id="abrir_etiqueta_de_grafico"></span><span id="Open_Graph_tag"><strong>Abrir etiqueta de gráfico</strong></span><span class="ez-toc-section-end"></span></h3><p>Las etiquetas de gráficos abiertos son metaetiquetas para compartir mensajes en sitios web de redes sociales como Twitter, LinkedIn e Instagram.</p><p><span id="ezoic-pub-ad-placeholder-134" data-inserter-version="2"/></p><p>Por ejemplo, si necesita compartir datos sobre su contenido web (como imágenes destacadas) en Facebook, debe usar la etiqueta de gráfico abierto.</p><p>Estas etiquetas funcionan como una forma de informar a los sitios web de redes sociales sobre el tipo de información que le gustaría mostrar después de compartir su página en sus plataformas.</p><p>Es posible que haya accedido a etiquetas de gráficos abiertos antes. Cuando colocas el enlace de un sitio web en las plataformas de redes sociales, aparece instantáneamente una vista previa.</p><p><span id="ezoic-pub-ad-placeholder-135" data-inserter-version="2"/></p><p>La etiqueta de gráfico abierto es responsable de esta vista previa. Puede seleccionar una amplia variedad de etiquetas abiertas. Sin embargo, se colocan en el encabezado HTML de esta manera:</p><p><em><propiedad meta=”og:xx”></em></p><p>Sus opciones sobre lo que puede poner en un gráfico abierto incluyen:</p><p><em><propiedad meta=”og:título”></em><br /><em><meta propiedad=”og:descripción”></em><br /><em><propiedad meta=”og:tipo”></em><br /><em><propiedad meta=”og:imagen”></em><br /><em><propiedad meta=”og:url”></em><br /><em><meta propiedad =”og:nombre_sitio”></em></p><p>El título retrata la página web y su idea central. Siéntase libre de configurar el título de su gráfico abierto para que sea idéntico al título de su página o incluso modificarlo según las preferencias de su audiencia.</p><p><span id="ezoic-pub-ad-placeholder-136" data-inserter-version="2"/></p><p>Como se ve en el segundo ejemplo, la descripción comparte una función idéntica a la meta descripción. En el tercer ejemplo, el tipo se relaciona con el tipo de contenido. Puede ser un vídeo corto, una imagen o un audiolibro.</p><p>Además, la etiqueta de imagen de gráfico abierto informa a las plataformas de redes sociales qué tipo de imagen generar a partir del contenido de su página para convertirse en la imagen de la publicación.</p><p>En el quinto ejemplo, la URL actúa como URL de la página. Por último, para mostrar el nombre de su sitio, lo utiliza a través de la etiqueta de nombre del sitio, como se ve en el sexto ejemplo. Sin embargo, esto no es muy obligatorio.</p><p><span id="ezoic-pub-ad-placeholder-137" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="etiqueta_de_meta_palabra_clave"></span><span id="Meta_keyword_tag"><strong>Etiqueta de meta palabra clave</strong></span><span class="ez-toc-section-end"></span></h3><p>La metaetiqueta de palabras clave ofrece información sobre las palabras clave para las que desea clasificar. Pero muchas plataformas de motores de búsqueda ignoran esta etiqueta, por lo que ahora se considera irrelevante.</p><p>Si hace un mal uso de esta metaetiqueta de palabra clave, puede ser penalizado fácilmente, lo que afectará negativamente su SEO.</p><p><span id="ezoic-pub-ad-placeholder-138" data-inserter-version="2"/></p><p>Cuando se usa correctamente, esta etiqueta puede brindar a los motores de búsqueda información sobre su contenido al mostrar palabras clave relevantes en su página. Tenga en cuenta que Google ha dejado de utilizar metaetiquetas de palabras clave.</p></p><h2><span class="ez-toc-section" id="%c2%bfse_pueden_colocar_metaetiquetas_en_el_cuerpo_preguntas_frecuentes"></span><span id="Can_Meta_Tags_Be_Placed_in_the_Body_FAQ"><strong>¿Se pueden colocar metaetiquetas en el cuerpo? Preguntas frecuentes</strong></span><span class="ez-toc-section-end"></span></h2></p><p><span id="ezoic-pub-ad-placeholder-139" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="%c2%bfcuales_son_algunos_consejos_para_escribir_metatitulos"></span><span id="What_are_some_tips_for_writing_meta_titles"><strong>¿Cuáles son algunos consejos para escribir metatítulos?</strong></span><span class="ez-toc-section-end"></span></h3><p>Límite a 55 caracteres. Tiene que ser breve y sencillo. Si es posible, agregue una palabra clave o frase.</p></p><h3><span class="ez-toc-section" id="%c2%bfpor_que_deberia_agregar_metaetiquetas_para_seo"></span><span id="Why_should_I_add_meta_tags_for_SEO"><strong>¿Por qué debería agregar metaetiquetas para SEO?</strong></span><span class="ez-toc-section-end"></span></h3><p>Las metaetiquetas son códigos HTML esenciales para el diseño web. Ayudan a ofrecer información sobre el contenido de una página.</p><p><span id="ezoic-pub-ad-placeholder-140" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="%c2%bfpor_que_son_importantes_las_metaetiquetas"></span><span id="Why_are_meta_tags_important"><strong>¿Por qué son importantes las metaetiquetas?</strong></span><span class="ez-toc-section-end"></span></h3><p>Las metaetiquetas son excelentes porque informan a los motores de búsqueda sobre su página y alientan a las personas a hacer clic en su página en las SERP.</p></p><p><span id="ezoic-pub-ad-placeholder-141" data-inserter-version="2"/></p><h2><span class="ez-toc-section" id="conclusion"></span><span id="ezoic-pub-ad-placeholder-681" class="ezoic-adpicker-ad"/><span id="Conclusion">Conclusión</span><span class="ez-toc-section-end"></span></h2><p>En este artículo, analizamos si es importante colocar metaetiquetas en el cuerpo del texto y cómo insertarlas en su contenido para alinearse con las mejores prácticas de SEO.</p><p>Fuente: <a href="https://primegatedigital.com/can-meta-tags-be-placed-in-the-body/" target="_blank" rel="nofollow noopener">¿Se pueden colocar metaetiquetas en el cuerpo?<br /> </a></p><div class="td-a-ad id_bottom_ad "><span class="td-adspot-title"></span><script type="litespeed/javascript" data-src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4013271716441566" crossorigin="anonymous"></script> <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-4013271716441566" data-ad-slot="4075037889" data-ad-format="auto" data-full-width-responsive="true"></ins> <script type="litespeed/javascript">(adsbygoogle=window.adsbygoogle||[]).push({})</script></div></div></div></div></div><div class="vc_column tdi_73 wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky"><style 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