M谩s

    驴Se pueden colocar metaetiquetas en el cuerpo?

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    Tambi茅n llamadas metadatos, las metaetiquetas son piezas de c贸digo esenciales para el dise帽o web y el SEO para brindar informaci贸n sobre el contenido de una p谩gina. Las metaetiquetas no aparecen en las p谩ginas; m谩s bien se muestran en el c贸digo fuente de los sitios web.

    Se colocan en el encabezado del sitio web. Estas etiquetas ayudan a los motores de b煤squeda a resumir el contenido de la p谩gina. De esta manera, los motores de b煤squeda pueden descubrir f谩cilmente el tema de la p谩gina y promocionar las p谩ginas con mayor relevancia para los buscadores.

    Las metaetiquetas no se colocan en el cuerpo de una p谩gina sino en el encabezado de la misma. Esta es la raz贸n por la que es accesible para los motores de b煤squeda y aquellos con experiencia para encontrar el c贸digo fuente del sitio.

    Las metaetiquetas informan a los motores de b煤squeda sobre la informaci贸n de un sitio para ayudar a que su contenido tenga un buen rendimiento en motores de b煤squeda como Google. Sin embargo, implementar metaetiquetas puede resultar dif铆cil si no puede agregar c贸digo HTML.

    Por qu茅 las metaetiquetas solo se pueden colocar en la cabeza, no en el cuerpo

    Las metaetiquetas se colocan en la cabecera del sitio web.

    Si se colocan en el cuerpo, pueden aparecer cuando se cargan en un navegador, lo que puede resultar en una experiencia de usuario negativa. Y por esta raz贸n, los motores de b煤squeda no podr谩n acceder a los datos correctamente para clasificar sus p谩ginas.

    En los casos en que su marcado sea incorrecto, los navegadores no procesar谩n correctamente sus p谩ginas web. Por lo tanto, es una buena pr谩ctica colocar las metaetiquetas en el encabezado. Idealmente, ah铆 es donde deber铆a estar, porque los motores de b煤squeda pueden localizarlos f谩cilmente.

    驴Se pueden colocar metaetiquetas en el cuerpo?

    C贸mo colocar diferentes metaetiquetas

    Etiqueta de t铆tulo

    La etiqueta de t铆tulo sirve como t铆tulo de p谩gina en las p谩ginas de resultados de b煤squeda. Evite duplicar etiquetas de t铆tulo.

    Debes asegurarte de que tu t铆tulo sea 煤nico. No deber铆a haber ninguna confusi贸n entre su etiqueta de t铆tulo y el H1 que se coloca con su contenido y reemplaza el t铆tulo de su p谩gina.

    Las etiquetas de t铆tulo deben tener un m铆nimo de 60 caracteres para evitar que Google y otros motores de b煤squeda las corten.

    Adem谩s, puede colocar etiquetas de t铆tulo en sus p谩ginas en l铆nea. Para hacer esto, navegue hasta la etiqueta en su c贸digo fuente e ingrese las palabras que desee. Una vez que haya terminado de crear su etiqueta de t铆tulo, puede aparecer de esta manera:</p><p><span class="ezoic-autoinsert-video ezoic-mid_content"/></p><p><em><t铆tulo> El t铆tulo va aqu铆</t铆tulo></em></p><p>Las etiquetas de t铆tulo son cruciales ya que ayudan a los motores de b煤squeda a determinar el contenido de su p谩gina.</p><p>Esto puede hacer que los motores de b煤squeda averig眉en si su p谩gina debe clasificarse para un t茅rmino de b煤squeda espec铆fico o no. Tambi茅n puede encontrar etiquetas de t铆tulo en las pesta帽as del navegador, ya que ayudan a describir la p谩gina.</p><p><span id="ezoic-pub-ad-placeholder-123" data-inserter-version="2"/></p><p>Las etiquetas de t铆tulo pueden incluso ayudar a que las palabras clave objetivo se clasifiquen correctamente. Incluso pueden animar a los usuarios a hacer clic en su blog o contenido web.</p><p>Es por eso que su palabra clave debe colocarse al comienzo de su t铆tulo, siempre que sea posible, debido a la limitaci贸n de espacio.</p><p>Adem谩s, cada p谩gina debe presentar un t铆tulo 煤nico. Esto garantizar谩 un proceso sin complicaciones tanto para los buscadores humanos como para los motores de b煤squeda.</p><p><span class="ezoic-autoinsert-video ezoic-long_content"/><span id="ezoic-pub-ad-placeholder-126" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="etiqueta_de_meta_descripcion"></span><span id="Meta_Description_Tag"><strong>Etiqueta de meta descripci贸n</strong></span><span class="ez-toc-section-end"></span></h3><p>La meta descripci贸n es una breve descripci贸n general del texto que se coloca en la p谩gina de resultados del motor de b煤squeda debajo del t铆tulo.</p><p>Su p谩gina debe tener un resumen distintivo, no ambiguo y correcto de su contenido.</p><p><span id="ezoic-pub-ad-placeholder-127" data-inserter-version="2"/></p><p>Una meta descripci贸n debe tener un m铆nimo de 160 caracteres para evitar que se corte en los resultados de b煤squeda.</p><p>La mala noticia es que la naturaleza de su meta descripci贸n en las SERP no est谩 completamente en sus manos. Incluso cuando est谩 escrito correctamente,<a target="_blank" href="https://developers.google.com/search/docs/appearance/snippet" rel="nofollow noopener"> Los motores de b煤squeda pueden optar por realizar cambios en sus metadescripciones.</a> o muestre otro fragmento en su p谩gina.</p><p>Para implementar la etiqueta de meta descripci贸n en su p谩gina web, busque la<em><meta nombre=鈥漝escripci贸n鈥 contenido= 鈥淓l contenido va aqu铆.鈥></em> secci贸n del c贸digo fuente de su p谩gina.</p><p><span class="ezoic-autoinsert-video ezoic-longer_content"/><span id="ezoic-pub-ad-placeholder-128" data-inserter-version="2"/></p><p>La meta descripci贸n es un elemento textual crucial ya que ofrece informaci贸n para buscadores humanos y motores de b煤squeda.</p><p>Con una etiqueta de meta descripci贸n adecuada, puede fomentar muchos clics en su sitio creando anticipaci贸n sobre lo que ver谩n los usuarios.</p><p><a target="_blank" href="https://blog.hubspot.com/customers/bid/109668/how-to-use-meta-descriptions-keywords-and-tags-on-your-blog" rel="nofollow noopener">Agregar palabras clave a su meta descripci贸n</a> puede ayudar a las personas a encontrar su p谩gina de una manera sencilla mientras informa a los motores de b煤squeda sobre su p谩gina.</p><p><span id="ezoic-pub-ad-placeholder-129" data-inserter-version="2"/></p><p>Las meta descripciones tambi茅n pueden darle una idea del objetivo de la p谩gina y de qu茅 pueden beneficiarse los clientes al acceder a ella.</p><p>Tambi茅n puede realizar pruebas de experiencia del usuario para encontrar qu茅 versiones pueden atraer m谩s clics, lo que le ayudar谩 a generar m谩s tr谩fico y obtener una mejor clasificaci贸n.</p></p><p><span id="ezoic-pub-ad-placeholder-130" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="etiqueta_metarobots"></span><span id="Meta_robots_tag"><strong>Etiqueta metarobots</strong></span><span class="ez-toc-section-end"></span></h3><p><span class="ezoic-autoinsert-video ezoic-longest_content"/></p><p>La etiqueta meta robots informa a los motores de b煤squeda si deben rastrear su sitio o no. Esto les brinda informaci贸n sobre si la p谩gina debe indexarse 鈥嬧媜 rastrearse.</p><p>Hay varias razones por las que estas etiquetas son importantes. Sin embargo, debe utilizarlo correctamente para rastrear e indexar p谩ginas y mantenerse alejado de otras.</p><p>Usando Index/follow o noIndex/nofollow, puedes usar etiquetas robots para informar a los motores de b煤squeda si deseas que una p谩gina sea rastreada o indexada.</p><p><span id="ezoic-pub-ad-placeholder-131" data-inserter-version="2"/></p><p>Al etiquetar el 铆ndice de una p谩gina, puede informar a los motores de b煤squeda que desea que aparezca en las p谩ginas de resultados de los motores de b煤squeda.</p><p>Por otro lado, puedes usar la etiqueta de seguimiento para dirigir <a target="_blank" href="https://www.semrush.com/blog/pagerank/" rel="nofollow noopener">Rango de p谩gina</a> a cualquier p谩gina. Una etiqueta nofollow no reconoce ni pasa el enlace a una p谩gina espec铆fica.</p><p>La etiqueta de robots tiene esta apariencia:</p><p><span id="ezoic-pub-ad-placeholder-132" data-inserter-version="2"/></p><p><em><meta nombre= 鈥渞obots鈥 contenido=noindex, nofollow鈥></em><br /><em><meta nombre= 鈥渞obots鈥 contenido=noindex, seguir鈥></em><br /><em><meta nombre= 鈥渞obots鈥 contenido=铆ndice, nofollow鈥></em></p><p>Por 煤ltimo, su objetivo debe determinar el tipo de etiqueta que utilizar谩 para una p谩gina determinada. En nuestra ilustraci贸n anterior, el primero informa a los motores de b煤squeda que no sigan ni indexen un enlace. Esto implica que los motores de b煤squeda ignorar铆an la p谩gina, lo que har铆a que no tuviera valor para el tr谩fico de referencia.</p><p>En la segunda ilustraci贸n, mientras que se le indica al motor de b煤squeda que ignore la p谩gina, se le indica que pase PageRank a los enlaces de la p谩gina sigui茅ndolos.</p><p>La 煤ltima ilustraci贸n informa al motor de b煤squeda que lleve a cabo la indexaci贸n de la p谩gina pero que no pase el link Juice o el Page Rank a los enlaces a su contenido.</p><p><span id="ezoic-pub-ad-placeholder-133" data-inserter-version="2"/></p><p>Puedes utilizar una metaetiqueta de robot en una p谩gina individual, pero nunca debe haber m谩s de una. No utilice las tres etiquetas meta robots en una sola p谩gina.</p></p><h3><span class="ez-toc-section" id="abrir_etiqueta_de_grafico"></span><span id="Open_Graph_tag"><strong>Abrir etiqueta de gr谩fico</strong></span><span class="ez-toc-section-end"></span></h3><p>Las etiquetas de gr谩ficos abiertos son metaetiquetas para compartir mensajes en sitios web de redes sociales como Twitter, LinkedIn e <a href="https://mercenariosdelmarketing.com/tag/instagram/">Instagram</a>.</p><p><span id="ezoic-pub-ad-placeholder-134" data-inserter-version="2"/></p><p>Por ejemplo, si necesita compartir datos sobre su contenido web (como im谩genes destacadas) en <a href="https://mercenariosdelmarketing.com/tag/facebook/">Facebook</a>, debe usar la etiqueta de gr谩fico abierto.</p><p>Estas etiquetas funcionan como una forma de informar a los sitios web de redes sociales sobre el tipo de informaci贸n que le gustar铆a mostrar despu茅s de compartir su p谩gina en sus plataformas.</p><p>Es posible que haya accedido a etiquetas de gr谩ficos abiertos antes. Cuando colocas el enlace de un sitio web en las plataformas de redes sociales, aparece instant谩neamente una vista previa.</p><p><span id="ezoic-pub-ad-placeholder-135" data-inserter-version="2"/></p><p>La etiqueta de gr谩fico abierto es responsable de esta vista previa. Puede seleccionar una amplia variedad de etiquetas abiertas. Sin embargo, se colocan en el encabezado HTML de esta manera:</p><p><em><propiedad meta=鈥漮g:xx鈥></em></p><p>Sus opciones sobre lo que puede poner en un gr谩fico abierto incluyen:</p><p><em><propiedad meta=鈥漮g:t铆tulo鈥></em><br /><em><meta propiedad=鈥漮g:descripci贸n鈥></em><br /><em><propiedad meta=鈥漮g:tipo鈥></em><br /><em><propiedad meta=鈥漮g:imagen鈥></em><br /><em><propiedad meta=鈥漮g:url鈥></em><br /><em><meta propiedad =鈥漮g:nombre_sitio鈥></em></p><p>El t铆tulo retrata la p谩gina web y su idea central. Si茅ntase libre de configurar el t铆tulo de su gr谩fico abierto para que sea id茅ntico al t铆tulo de su p谩gina o incluso modificarlo seg煤n las preferencias de su audiencia.</p><p><span id="ezoic-pub-ad-placeholder-136" data-inserter-version="2"/></p><p>Como se ve en el segundo ejemplo, la descripci贸n comparte una funci贸n id茅ntica a la meta descripci贸n. En el tercer ejemplo, el tipo se relaciona con el tipo de contenido. Puede ser un v铆deo corto, una imagen o un audiolibro.</p><p>Adem谩s, la etiqueta de imagen de gr谩fico abierto informa a las plataformas de redes sociales qu茅 tipo de imagen generar a partir del contenido de su p谩gina para convertirse en la imagen de la publicaci贸n.</p><p>En el quinto ejemplo, la URL act煤a como URL de la p谩gina. Por 煤ltimo, para mostrar el nombre de su sitio, lo utiliza a trav茅s de la etiqueta de nombre del sitio, como se ve en el sexto ejemplo. Sin embargo, esto no es muy obligatorio.</p><p><span id="ezoic-pub-ad-placeholder-137" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="etiqueta_de_meta_palabra_clave"></span><span id="Meta_keyword_tag"><strong>Etiqueta de meta palabra clave</strong></span><span class="ez-toc-section-end"></span></h3><p>La metaetiqueta de palabras clave ofrece informaci贸n sobre las palabras clave para las que desea clasificar. Pero muchas plataformas de motores de b煤squeda ignoran esta etiqueta, por lo que ahora se considera irrelevante.</p><p>Si hace un mal uso de esta metaetiqueta de palabra clave, puede ser penalizado f谩cilmente, lo que afectar谩 negativamente su SEO.</p><p><span id="ezoic-pub-ad-placeholder-138" data-inserter-version="2"/></p><p>Cuando se usa correctamente, esta etiqueta puede brindar a los motores de b煤squeda informaci贸n sobre su contenido al mostrar palabras clave relevantes en su p谩gina. Tenga en cuenta que Google ha dejado de utilizar metaetiquetas de palabras clave.</p></p><h2><span class="ez-toc-section" id="%c2%bfse_pueden_colocar_metaetiquetas_en_el_cuerpo_preguntas_frecuentes"></span><span id="Can_Meta_Tags_Be_Placed_in_the_Body_FAQ"><strong>驴Se pueden colocar metaetiquetas en el cuerpo? Preguntas frecuentes</strong></span><span class="ez-toc-section-end"></span></h2></p><p><span id="ezoic-pub-ad-placeholder-139" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="%c2%bfcuales_son_algunos_consejos_para_escribir_metatitulos"></span><span id="What_are_some_tips_for_writing_meta_titles"><strong>驴Cu谩les son algunos consejos para escribir metat铆tulos?</strong></span><span class="ez-toc-section-end"></span></h3><p>L铆mite a 55 caracteres. Tiene que ser breve y sencillo. Si es posible, agregue una palabra clave o frase.</p></p><h3><span class="ez-toc-section" id="%c2%bfpor_que_deberia_agregar_metaetiquetas_para_seo"></span><span id="Why_should_I_add_meta_tags_for_SEO"><strong>驴Por qu茅 deber铆a agregar metaetiquetas para SEO?</strong></span><span class="ez-toc-section-end"></span></h3><p>Las metaetiquetas son c贸digos HTML esenciales para el dise帽o web. Ayudan a ofrecer informaci贸n sobre el contenido de una p谩gina.</p><p><span id="ezoic-pub-ad-placeholder-140" data-inserter-version="2"/></p><h3><span class="ez-toc-section" id="%c2%bfpor_que_son_importantes_las_metaetiquetas"></span><span id="Why_are_meta_tags_important"><strong>驴Por qu茅 son importantes las metaetiquetas?</strong></span><span class="ez-toc-section-end"></span></h3><p>Las metaetiquetas son excelentes porque informan a los motores de b煤squeda sobre su p谩gina y alientan a las personas a hacer clic en su p谩gina en las SERP.</p></p><p><span id="ezoic-pub-ad-placeholder-141" data-inserter-version="2"/></p><h2><span class="ez-toc-section" id="conclusion"></span><span id="ezoic-pub-ad-placeholder-681" class="ezoic-adpicker-ad"/><span id="Conclusion">Conclusi贸n</span><span class="ez-toc-section-end"></span></h2><p>En este art铆culo, analizamos si es importante colocar metaetiquetas en el cuerpo del texto y c贸mo insertarlas en su contenido para alinearse con las mejores pr谩cticas de SEO.</p><p>Fuente: <a href="https://primegatedigital.com/can-meta-tags-be-placed-in-the-body/" target="_blank" rel="nofollow noopener">驴Se pueden colocar metaetiquetas en el cuerpo?<br /> </a></p><div class="td-a-ad id_bottom_ad "><span class="td-adspot-title"></span><script type="litespeed/javascript" data-src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4013271716441566" crossorigin="anonymous"></script> <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-4013271716441566" data-ad-slot="4075037889" data-ad-format="auto" data-full-width-responsive="true"></ins> <script type="litespeed/javascript">(adsbygoogle=window.adsbygoogle||[]).push({})</script></div></div></div></div></div><div class="vc_column tdi_88 wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky"><style scoped>/* custom css */ .tdi_88{ vertical-align: baseline; }.tdi_88 > .wpb_wrapper, .tdi_88 > .wpb_wrapper > .tdc-elements{ display: block; }.tdi_88 > 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shadow","shadow_m_shadow_size":"","shadow_m_shadow_offset_horizontal":"","shadow_m_shadow_offset_vertical":"","shadow_m_shadow_spread":"","shadow_m_shadow_color":"","btn_bg":"","btn_bg_hover":"","btn_txt":"","btn_txt_hover":"","btn_border":"","btn_border_hover":"","pag_text":"","pag_h_text":"","pag_bg":"","pag_h_bg":"","pag_border":"","pag_h_border":"","ajax_pagination":"","ajax_pagination_next_prev_swipe":"","ajax_pagination_infinite_stop":"","css":"","tdc_css":"","td_column_number":3,"header_color":"","color_preset":"","border_top":"","class":"tdi_100","tdc_css_class":"tdi_100","tdc_css_class_style":"tdi_100_rand_style","live_filter":"cur_post_same_categories","live_filter_cur_post_obj":{"ID":16689,"post_author":"1","post_date":"2023-11-26 23:24:58","post_date_gmt":"2023-11-26 22:24:58","post_content":"<p>Tambi\u00e9n llamadas metadatos, las metaetiquetas son piezas de c\u00f3digo esenciales para el dise\u00f1o web y el SEO para brindar informaci\u00f3n sobre el contenido de una p\u00e1gina. Las metaetiquetas no aparecen en las p\u00e1ginas; m\u00e1s bien se muestran en el c\u00f3digo fuente de los sitios web.<\/p><span id=\"ezoic-pub-ad-placeholder-110\" data-inserter-version=\"2\"\/><p>Se colocan en el encabezado del sitio web. Estas etiquetas ayudan a los motores de b\u00fasqueda a resumir el contenido de la p\u00e1gina. De esta manera, los motores de b\u00fasqueda pueden descubrir f\u00e1cilmente el tema de la p\u00e1gina y promocionar las p\u00e1ginas con mayor relevancia para los buscadores.<\/p><p>Las metaetiquetas no se colocan en el cuerpo de una p\u00e1gina sino en el encabezado de la misma. Esta es la raz\u00f3n por la que es accesible para los motores de b\u00fasqueda y aquellos con experiencia para encontrar el c\u00f3digo fuente del sitio.<\/p><span id=\"ezoic-pub-ad-placeholder-118\" data-inserter-version=\"2\"\/><img width=\"2560\" height=\"1280\" class=\"ezlazyload attachment-post-single size-post-single wp-post-image\" alt=\"Las metaetiquetas se colocan en el cuerpo a escala\" title=\"\u00bfSe pueden colocar metaetiquetas en el cuerpo?\" ezimgfmt=\"rs rscb6 src ng ngcb6 srcset\" src=\"https:\/\/mercenariosdelmarketing.com\/wp-content\/uploads\/2023\/11\/\u00bfSe-pueden-colocar-metaetiquetas-en-el-cuerpo.webp.webp\"\/><p>Las metaetiquetas informan a los motores de b\u00fasqueda sobre la informaci\u00f3n de un sitio para ayudar a que su contenido tenga un buen rendimiento en motores de b\u00fasqueda como Google. Sin embargo, implementar metaetiquetas puede resultar dif\u00edcil si no puede agregar c\u00f3digo HTML.<\/p><span class=\"ezoic-autoinsert-video ezoic-under_first_paragraph\"\/><p> <\/p><h2><span id=\"Why_meta_tags_can_only_be_placed_in_the_head_not_the_body\">Por qu\u00e9 las metaetiquetas solo se pueden colocar en la cabeza, no en el cuerpo<\/span><\/h2><p>Las metaetiquetas se colocan en la cabecera del sitio web.<\/p><span id=\"ezoic-pub-ad-placeholder-119\" data-inserter-version=\"2\"\/><p>Si se colocan en el cuerpo, pueden aparecer cuando se cargan en un navegador, lo que puede resultar en una experiencia de usuario negativa. Y por esta raz\u00f3n, los motores de b\u00fasqueda no podr\u00e1n acceder a los datos correctamente para clasificar sus p\u00e1ginas.<\/p>\n<p>En los casos en que su marcado sea incorrecto, los navegadores no procesar\u00e1n correctamente sus p\u00e1ginas web. Por lo tanto, es una buena pr\u00e1ctica colocar las metaetiquetas en el encabezado. Idealmente, ah\u00ed es donde deber\u00eda estar, porque los motores de b\u00fasqueda pueden localizarlos f\u00e1cilmente.<\/p><p> <\/p><span id=\"ezoic-pub-ad-placeholder-120\" data-inserter-version=\"2\"\/><p><img fetchpriority=\"high\" decoding=\"async\" class=\"ezlazyload aligncenter wp-image-17542\" alt=\"\u00bfSe pueden colocar metaetiquetas en el cuerpo?\" width=\"505\" height=\"631\" title=\"\u00bfSe pueden colocar metaetiquetas en el cuerpo?\" ezimgfmt=\"rs rscb6 src ng ngcb6 srcset\" src=\"https:\/\/mercenariosdelmarketing.com\/wp-content\/uploads\/2023\/11\/1701037497_684_\u00bfSe-pueden-colocar-metaetiquetas-en-el-cuerpo.webp.webp\"\/><\/p><p> <\/p><h2><span id=\"How_to_Place_Different_Meta_Tags\">C\u00f3mo colocar diferentes metaetiquetas<\/span><\/h2><span class=\"ezoic-autoinsert-video ezoic-under_second_paragraph\"\/><p> <span id=\"ezoic-pub-video-placeholder-33\" class=\"ezoic-videopicker-video\"\/><\/p><span id=\"ezoic-pub-ad-placeholder-121\" data-inserter-version=\"2\"\/><h3><span id=\"Title_tag\"><strong>Etiqueta de t\u00edtulo<\/strong><\/span><\/h3><p>La etiqueta de t\u00edtulo sirve como t\u00edtulo de p\u00e1gina en las p\u00e1ginas de resultados de b\u00fasqueda. Evite duplicar etiquetas de t\u00edtulo.<\/p><p>Debes asegurarte de que tu t\u00edtulo sea \u00fanico. No deber\u00eda haber ninguna confusi\u00f3n entre su etiqueta de t\u00edtulo y el H1 que se coloca con su contenido y reemplaza el t\u00edtulo de su p\u00e1gina.<\/p><p>Las etiquetas de t\u00edtulo deben tener un m\u00ednimo de 60 caracteres para evitar que Google y otros motores de b\u00fasqueda las corten.<\/p><span id=\"ezoic-pub-ad-placeholder-122\" data-inserter-version=\"2\"\/><p>Adem\u00e1s, puede colocar etiquetas de t\u00edtulo en sus p\u00e1ginas en l\u00ednea. Para hacer esto, navegue hasta la etiqueta <title> en su c\u00f3digo fuente e ingrese las palabras que desee. Una vez que haya terminado de crear su etiqueta de t\u00edtulo, puede aparecer de esta manera:<\/p><span class=\"ezoic-autoinsert-video ezoic-mid_content\"\/><p><em><t\u00edtulo> El t\u00edtulo va aqu\u00ed<\/t\u00edtulo><\/em><\/p><p>Las etiquetas de t\u00edtulo son cruciales ya que ayudan a los motores de b\u00fasqueda a determinar el contenido de su p\u00e1gina.<\/p><p>Esto puede hacer que los motores de b\u00fasqueda averig\u00fcen si su p\u00e1gina debe clasificarse para un t\u00e9rmino de b\u00fasqueda espec\u00edfico o no. Tambi\u00e9n puede encontrar etiquetas de t\u00edtulo en las pesta\u00f1as del navegador, ya que ayudan a describir la p\u00e1gina.<\/p><span id=\"ezoic-pub-ad-placeholder-123\" data-inserter-version=\"2\"\/><p>Las etiquetas de t\u00edtulo pueden incluso ayudar a que las palabras clave objetivo se clasifiquen correctamente. Incluso pueden animar a los usuarios a hacer clic en su blog o contenido web.<\/p><p>Es por eso que su palabra clave debe colocarse al comienzo de su t\u00edtulo, siempre que sea posible, debido a la limitaci\u00f3n de espacio.<\/p><p>Adem\u00e1s, cada p\u00e1gina debe presentar un t\u00edtulo \u00fanico. Esto garantizar\u00e1 un proceso sin complicaciones tanto para los buscadores humanos como para los motores de b\u00fasqueda.<\/p><span class=\"ezoic-autoinsert-video ezoic-long_content\"\/><span id=\"ezoic-pub-ad-placeholder-126\" data-inserter-version=\"2\"\/><p> <\/p><h3><span id=\"Meta_Description_Tag\"><strong>Etiqueta de meta descripci\u00f3n<\/strong><\/span><\/h3><p>La meta descripci\u00f3n es una breve descripci\u00f3n general del texto que se coloca en la p\u00e1gina de resultados del motor de b\u00fasqueda debajo del t\u00edtulo.<\/p><p>Su p\u00e1gina debe tener un resumen distintivo, no ambiguo y correcto de su contenido.<\/p><span id=\"ezoic-pub-ad-placeholder-127\" data-inserter-version=\"2\"\/><p>Una meta descripci\u00f3n debe tener un m\u00ednimo de 160 caracteres para evitar que se corte en los resultados de b\u00fasqueda.<\/p><p>La mala noticia es que la naturaleza de su meta descripci\u00f3n en las SERP no est\u00e1 completamente en sus manos. Incluso cuando est\u00e1 escrito correctamente,<a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"nofollow noopener\"> Los motores de b\u00fasqueda pueden optar por realizar cambios en sus metadescripciones.<\/a> o muestre otro fragmento en su p\u00e1gina.<\/p><p>Para implementar la etiqueta de meta descripci\u00f3n en su p\u00e1gina web, busque la<em> <meta nombre=\u201ddescripci\u00f3n\u201d contenido= \u201cEl contenido va aqu\u00ed.\u201d><\/em> secci\u00f3n del c\u00f3digo fuente de su p\u00e1gina.<\/p><span class=\"ezoic-autoinsert-video ezoic-longer_content\"\/><span id=\"ezoic-pub-ad-placeholder-128\" data-inserter-version=\"2\"\/><p>La meta descripci\u00f3n es un elemento textual crucial ya que ofrece informaci\u00f3n para buscadores humanos y motores de b\u00fasqueda.<\/p><p>Con una etiqueta de meta descripci\u00f3n adecuada, puede fomentar muchos clics en su sitio creando anticipaci\u00f3n sobre lo que ver\u00e1n los usuarios.<\/p><p><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/customers\/bid\/109668\/how-to-use-meta-descriptions-keywords-and-tags-on-your-blog\" rel=\"nofollow noopener\">Agregar palabras clave a su meta descripci\u00f3n<\/a> puede ayudar a las personas a encontrar su p\u00e1gina de una manera sencilla mientras informa a los motores de b\u00fasqueda sobre su p\u00e1gina.<\/p><span id=\"ezoic-pub-ad-placeholder-129\" data-inserter-version=\"2\"\/><p>Las meta descripciones tambi\u00e9n pueden darle una idea del objetivo de la p\u00e1gina y de qu\u00e9 pueden beneficiarse los clientes al acceder a ella.<\/p><p>Tambi\u00e9n puede realizar pruebas de experiencia del usuario para encontrar qu\u00e9 versiones pueden atraer m\u00e1s clics, lo que le ayudar\u00e1 a generar m\u00e1s tr\u00e1fico y obtener una mejor clasificaci\u00f3n.<\/p><p> <\/p><span id=\"ezoic-pub-ad-placeholder-130\" data-inserter-version=\"2\"\/><h3><span id=\"Meta_robots_tag\"><strong>Etiqueta metarobots<\/strong><\/span><\/h3><span class=\"ezoic-autoinsert-video ezoic-longest_content\"\/><p>La etiqueta meta robots informa a los motores de b\u00fasqueda si deben rastrear su sitio o no. Esto les brinda informaci\u00f3n sobre si la p\u00e1gina debe indexarse \u200b\u200bo rastrearse.<\/p><p>Hay varias razones por las que estas etiquetas son importantes. Sin embargo, debe utilizarlo correctamente para rastrear e indexar p\u00e1ginas y mantenerse alejado de otras.<\/p><p>Usando Index\/follow o noIndex\/nofollow, puedes usar etiquetas robots para informar a los motores de b\u00fasqueda si deseas que una p\u00e1gina sea rastreada o indexada.<\/p><span id=\"ezoic-pub-ad-placeholder-131\" data-inserter-version=\"2\"\/><p>Al etiquetar el \u00edndice de una p\u00e1gina, puede informar a los motores de b\u00fasqueda que desea que aparezca en las p\u00e1ginas de resultados de los motores de b\u00fasqueda.<\/p><p>Por otro lado, puedes usar la etiqueta de seguimiento para dirigir <a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/pagerank\/\" rel=\"nofollow noopener\">Rango de p\u00e1gina<\/a> a cualquier p\u00e1gina. Una etiqueta nofollow no reconoce ni pasa el enlace a una p\u00e1gina espec\u00edfica.<\/p><p>La etiqueta de robots tiene esta apariencia:<\/p><span id=\"ezoic-pub-ad-placeholder-132\" data-inserter-version=\"2\"\/><p><em><meta nombre= \u201crobots\u201d contenido=noindex, nofollow\u201d><\/em><br\/><em><meta nombre= \u201crobots\u201d contenido=noindex, seguir\u201d><\/em><br\/><em><meta nombre= \u201crobots\u201d contenido=\u00edndice, nofollow\u201d><\/em><\/p><p>Por \u00faltimo, su objetivo debe determinar el tipo de etiqueta que utilizar\u00e1 para una p\u00e1gina determinada. En nuestra ilustraci\u00f3n anterior, el primero informa a los motores de b\u00fasqueda que no sigan ni indexen un enlace. Esto implica que los motores de b\u00fasqueda ignorar\u00edan la p\u00e1gina, lo que har\u00eda que no tuviera valor para el tr\u00e1fico de referencia.<\/p><p>En la segunda ilustraci\u00f3n, mientras que se le indica al motor de b\u00fasqueda que ignore la p\u00e1gina, se le indica que pase PageRank a los enlaces de la p\u00e1gina sigui\u00e9ndolos.<\/p><p>La \u00faltima ilustraci\u00f3n informa al motor de b\u00fasqueda que lleve a cabo la indexaci\u00f3n de la p\u00e1gina pero que no pase el link Juice o el Page Rank a los enlaces a su contenido.<\/p><span id=\"ezoic-pub-ad-placeholder-133\" data-inserter-version=\"2\"\/><p>Puedes utilizar una metaetiqueta de robot en una p\u00e1gina individual, pero nunca debe haber m\u00e1s de una. No utilice las tres etiquetas meta robots en una sola p\u00e1gina.<\/p><p> <\/p><h3><span id=\"Open_Graph_tag\"><strong>Abrir etiqueta de gr\u00e1fico<\/strong><\/span><\/h3><p>Las etiquetas de gr\u00e1ficos abiertos son metaetiquetas para compartir mensajes en sitios web de redes sociales como Twitter, LinkedIn e Instagram.<\/p><span id=\"ezoic-pub-ad-placeholder-134\" data-inserter-version=\"2\"\/><p>Por ejemplo, si necesita compartir datos sobre su contenido web (como im\u00e1genes destacadas) en Facebook, debe usar la etiqueta de gr\u00e1fico abierto.<\/p><p>Estas etiquetas funcionan como una forma de informar a los sitios web de redes sociales sobre el tipo de informaci\u00f3n que le gustar\u00eda mostrar despu\u00e9s de compartir su p\u00e1gina en sus plataformas.<\/p><p>Es posible que haya accedido a etiquetas de gr\u00e1ficos abiertos antes. Cuando colocas el enlace de un sitio web en las plataformas de redes sociales, aparece instant\u00e1neamente una vista previa.<\/p><span id=\"ezoic-pub-ad-placeholder-135\" data-inserter-version=\"2\"\/><p>La etiqueta de gr\u00e1fico abierto es responsable de esta vista previa. Puede seleccionar una amplia variedad de etiquetas abiertas. Sin embargo, se colocan en el encabezado HTML de esta manera:<\/p><p><em><propiedad meta=\u201dog:xx\u201d><\/em><\/p><p>Sus opciones sobre lo que puede poner en un gr\u00e1fico abierto incluyen:<\/p><p><em><propiedad meta=\u201dog:t\u00edtulo\u201d><\/em><br\/><em><meta propiedad=\u201dog:descripci\u00f3n\u201d><\/em><br\/><em><propiedad meta=\u201dog:tipo\u201d><\/em><br\/><em><propiedad meta=\u201dog:imagen\u201d><\/em><br\/><em><propiedad meta=\u201dog:url\u201d><\/em><br\/><em><meta propiedad =\u201dog:nombre_sitio\u201d><\/em><\/p><p>El t\u00edtulo retrata la p\u00e1gina web y su idea central. Si\u00e9ntase libre de configurar el t\u00edtulo de su gr\u00e1fico abierto para que sea id\u00e9ntico al t\u00edtulo de su p\u00e1gina o incluso modificarlo seg\u00fan las preferencias de su audiencia.<\/p><span id=\"ezoic-pub-ad-placeholder-136\" data-inserter-version=\"2\"\/><p>Como se ve en el segundo ejemplo, la descripci\u00f3n comparte una funci\u00f3n id\u00e9ntica a la meta descripci\u00f3n. En el tercer ejemplo, el tipo se relaciona con el tipo de contenido. Puede ser un v\u00eddeo corto, una imagen o un audiolibro.<\/p><p>Adem\u00e1s, la etiqueta de imagen de gr\u00e1fico abierto informa a las plataformas de redes sociales qu\u00e9 tipo de imagen generar a partir del contenido de su p\u00e1gina para convertirse en la imagen de la publicaci\u00f3n.<\/p><p>En el quinto ejemplo, la URL act\u00faa como URL de la p\u00e1gina. Por \u00faltimo, para mostrar el nombre de su sitio, lo utiliza a trav\u00e9s de la etiqueta de nombre del sitio, como se ve en el sexto ejemplo. Sin embargo, esto no es muy obligatorio.<\/p><span id=\"ezoic-pub-ad-placeholder-137\" data-inserter-version=\"2\"\/><p> <\/p><h3><span id=\"Meta_keyword_tag\"><strong>Etiqueta de meta palabra clave<\/strong><\/span><\/h3><p>La metaetiqueta de palabras clave ofrece informaci\u00f3n sobre las palabras clave para las que desea clasificar. Pero muchas plataformas de motores de b\u00fasqueda ignoran esta etiqueta, por lo que ahora se considera irrelevante.<\/p><p>Si hace un mal uso de esta metaetiqueta de palabra clave, puede ser penalizado f\u00e1cilmente, lo que afectar\u00e1 negativamente su SEO.<\/p><span id=\"ezoic-pub-ad-placeholder-138\" data-inserter-version=\"2\"\/><p>Cuando se usa correctamente, esta etiqueta puede brindar a los motores de b\u00fasqueda informaci\u00f3n sobre su contenido al mostrar palabras clave relevantes en su p\u00e1gina. Tenga en cuenta que Google ha dejado de utilizar metaetiquetas de palabras clave.<\/p><p> <\/p><h2><span id=\"Can_Meta_Tags_Be_Placed_in_the_Body_FAQ\"><strong>\u00bfSe pueden colocar metaetiquetas en el cuerpo? Preguntas frecuentes<\/strong><\/span><\/h2><p> <\/p><span id=\"ezoic-pub-ad-placeholder-139\" data-inserter-version=\"2\"\/><h3><span id=\"What_are_some_tips_for_writing_meta_titles\"><strong>\u00bfCu\u00e1les son algunos consejos para escribir metat\u00edtulos?<\/strong><\/span><\/h3><p>L\u00edmite a 55 caracteres. Tiene que ser breve y sencillo. Si es posible, agregue una palabra clave o frase.<\/p><p> <\/p><h3><span id=\"Why_should_I_add_meta_tags_for_SEO\"><strong>\u00bfPor qu\u00e9 deber\u00eda agregar metaetiquetas para SEO?<\/strong><\/span><\/h3><p>Las metaetiquetas son c\u00f3digos HTML esenciales para el dise\u00f1o web. Ayudan a ofrecer informaci\u00f3n sobre el contenido de una p\u00e1gina.<\/p><span id=\"ezoic-pub-ad-placeholder-140\" data-inserter-version=\"2\"\/><p> <\/p><h3><span id=\"Why_are_meta_tags_important\"><strong>\u00bfPor qu\u00e9 son importantes las metaetiquetas?<\/strong><\/span><\/h3><p>Las metaetiquetas son excelentes porque informan a los motores de b\u00fasqueda sobre su p\u00e1gina y alientan a las personas a hacer clic en su p\u00e1gina en las SERP.<\/p><p> <\/p><span id=\"ezoic-pub-ad-placeholder-141\" data-inserter-version=\"2\"\/><h2><span id=\"ezoic-pub-ad-placeholder-681\" class=\"ezoic-adpicker-ad\"\/><span id=\"Conclusion\">Conclusi\u00f3n<\/span><\/h2><p>En este art\u00edculo, analizamos si es importante colocar metaetiquetas en el cuerpo del texto y c\u00f3mo insertarlas en su contenido para alinearse con las mejores pr\u00e1cticas de SEO.<\/p>\r\nFuente: <a href=\"https:\/\/primegatedigital.com\/can-meta-tags-be-placed-in-the-body\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00bfSe pueden colocar metaetiquetas en el cuerpo?\n<\/a>","post_title":"\u00bfSe pueden colocar metaetiquetas en el cuerpo?","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"se-pueden-colocar-metaetiquetas-en-el-cuerpo","to_ping":"","pinged":"","post_modified":"2023-11-26 23:24:58","post_modified_gmt":"2023-11-26 22:24:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/mercenariosdelmarketing.com\/se-pueden-colocar-metaetiquetas-en-el-cuerpo\/","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"live_filter_cur_post_id":16689}';block_tdi_100.td_column_number="3";block_tdi_100.block_type="td_flex_block_1";block_tdi_100.post_count="4";block_tdi_100.found_posts="526";block_tdi_100.header_color="";block_tdi_100.ajax_pagination_infinite_stop="";block_tdi_100.max_num_pages="132";tdBlocksArray.push(block_tdi_100)</script><div class="td-block-title-wrap"><h4 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